South Korean media: Apple's comeback in the Chinese market is due to "Hermès Orange"!
On March 12, South Korean media "Chosun Economic" published an article stating that analysts believe the sales of iPhones in China in the fourth quarter of last year set a new record, which is attributed to the orange iPhone that sounds similar to "success".
Recently, the British Financial Times reported that the newly launched "Cosmic Orange" color of the iPhone 17 series reversed Apple's long-term weak sales situation in China. In the recent quarter, domestic sales in China increased by 38% year-on-year to $26 billion. This is the highest quarterly sales ever recorded, accounting for about one-fifth of total sales.
Experts analyze that the design changes of the iPhone 17 series successfully triggered Chinese consumers' desire to show off.
Apple officially called the orange color of the iPhone 17 "Cosmic Orange", but this color is similar to the signature color of the French luxury brand Hermès, so it is also known as "Hermès Orange". Analysts believe that Cosmic Orange is a dedicated color for the high-end models Pro and Pro Max of the iPhone 17, stimulating Chinese consumers' desire to show off.
Market research company IDC said: "The eye-catching design changes, especially the use of strong orange colors, successfully attracted consumers."
Original: toutiao.com/article/1859420703384715/
Statement: The article represents the views of the author alone.