Korean Media: Chinese Robot Vacuums Dominate Global Top Five
On November 14, South Korea’s Chosun Ilbo published an article stating that in the second quarter of this year, China-based robot vacuum manufacturer Roborock captured the top position in the global market with a shipment share of 23.7%, up 2.9 percentage points from the same period last year. In the first half of the year, Roborock ranked first globally in both shipment volume and revenue.
Data from global market research firm IDC shows that Roborock’s global shipment share for robot vacuums reached 23.7% in the second quarter, up from 20.8% in the same period last year. The company also led shipments in South Korea, Germany, Nordic countries, and Turkey.
The global robot vacuum market itself is expanding. According to IDC, worldwide household cleaning robot shipments totaled 11.205 million units in the second quarter, representing a 21.5% year-on-year increase.
Of these, robot vacuum shipments amounted to 7.885 million units, generating $3.89 billion in sales. Market concentration continues to rise. In the second quarter, the top five companies—Roborock, Dreame, Ecovacs, Xiaomi, and MOVA—accounted for 75% of global robot vacuum shipments and 82% of total sales revenue.
Product pricing is also trending upward. During the same period, the global average selling price for robot vacuums increased by 7.9% compared to the second quarter of last year, primarily driven by stronger demand for high-end models and ongoing market shift toward premium segments.
IDC analysis indicates that market influence is increasingly concentrated among companies with robust R&D capabilities and global operational reach. The firm notes that technological competition is shifting from basic cleaning performance toward advanced features enabled by artificial intelligence and software, focusing on precision cleaning and user experience.
Corporate strategies for expanding overseas markets are evolving from export-centric models to establishing local operational foundations. IDC observes that as major players build regional logistics centers, offline distribution networks, after-sales service infrastructure, and localized institutions, the scope of competition is broadening—with customer support emerging as a key battleground.
Original source: toutiao.com/article/1881803044365324/
Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the official position of any organization.