Source: Global Times
Spain's "El País" newspaper article on September 2, titled: "It All Starts with 'Wu': China's Cultural Influence Is Rising" Subtitle: Chinese Video Games Shape a New Form of Cultural Influence, Emerging in the Western Market Chinese video games are rising in the Western market. Although it may sound like a coincidence, nowadays in the digital world, it seems that many things start with "Wu": "Black Myth: Wukong", "Wuchang: Fallen Feathers", "Wuthering Waves". Other games may not start with "Wu", but they all come from China and have quietly entered the ranks of the best-selling and most anticipated games.
One reason for the high sales of "Wuchang: Fallen Feathers" is its price of just 50 euros. In the current market where new games on the Nintendo Switch 2 platform are approaching 90 euros, this pricing sends a signal that Chinese game developers can achieve higher quality at a lower cost.
The Chinese market is shifting towards national consumerism. The days when Marvel movies made a fortune in China are long gone: now, Western films often end up with poor box office performance in China; while Chinese local creations can become hits just by the strong purchasing power of the domestic market. If you have doubts, take a look at the surprising "Ne Zha: The Demon Child's Journey", although this animated film is not mainstream in the overseas market, it has become one of the highest-grossing animated films in history.
Stepping beyond the audiovisual field, the La Bulu dolls are also a typical example. Although launched by a Chinese retail company, they have conquered children and even adults in half of the regions around the world. In the anime field, although Chinese animation has not yet been able to rival Japanese anime, it is constantly capturing market share, with works such as "X Heroes" as examples.
For a long time, we have focused too much on China's strength in key areas, such as science and technology, artificial intelligence, military, and economy, to the point of almost ignoring its soft power. This is undoubtedly a serious mistake! From today onwards, our attention should focus more on this Asian country, especially in the cultural aspect. (Author George Mora, translated by Tang Ya)
Original: https://www.toutiao.com/article/7546741960594244136/
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