South Korean media: Chinese brand tops the global robot vacuum cleaner market!
On April 10, South Korean media "The Korea Economic Daily" published an article stating that China's robot vacuum cleaner brand Roborock ranks first in the global market. Both sales volume and sales revenue have reached the top market share.
According to statistics from the market research institution IDC, Roborock led in both sales volume and sales revenue market share of the global robot vacuum cleaner market last year. Its sales volume accounted for 16%, and its sales revenue accounted for 22.3%, both ranking first. The product shipments increased by 20.7% compared to the previous year.
Not only in South Korea, but Roborock has also become the number one brand in major countries such as Germany, Denmark, Finland, Norway, Sweden, and Turkey. Its influence in the US and Chinese markets is also steadily increasing.
Roborock attributes this success to the results of its overseas business expansion, focusing on developed markets with high demand for smart home products. This is also explained as the result of maximizing the effect of R&D investment while balancing the operation of online and offline distribution channels.
Roborock plans to expand its high-performance intelligent premium product line at a reasonable price, including high-end robot vacuums.
In January this year, Roborock launched the 2025 flagship robot vacuum models S9 Max V Ultra and S9 Max V Slim at CES 2025, the world's largest home appliance and information technology exhibition.
The Saros Z70 was also showcased. This product attracted attention due to its adoption of the industry's first mass-produced five-axis foldable robotic arm technology.
A Roborock representative stated: "This achievement of being ranked first in the global robot vacuum cleaner market is the result of continuously winning the trust of global consumers through technological innovation and high-end products. Roborock will provide smart home solutions to improve users' lives and lead the global home appliance market."
Original article: https://www.toutiao.com/article/1829000419667011/
Disclaimer: The article represents the views of the author alone.