Reference News website reported on May 29 that according to a report from the Australia The Australian on May 27, BYD will rebuild its presence in Australia before entering new fields.
The report said that BYD initially established a foothold in Australia through third-party importer EV Direct Sales Company of Singapore. Now, as the world's largest manufacturer of hybrid and electric vehicles, BYD will directly handle business in Australia, switching to a direct sales model starting July 1.
The report said that BYD has established its brand in Australia with affordable compact electric vehicles like Atto 3 and "Dolphin", then entered the 60,000-Australian-dollar (approximately 278,300 Chinese yuan - our note) electric vehicle market with the "Seal" electric sedan and the "Shark" 6 plug-in hybrid pickup truck. The "Shark" 6 pickup truck redefined its category and became the annual model of Australia for 2024.
The report said that BYD's next steps include entering the high-end market with models from the "Urngy" and "Denza" brands, which can compete with the Range Rover or Porsche in terms of product features and performance.
The report said that this manufacturer may be the Chinese automaker with the widest range of vehicle series in Australia, just like companies such as Toyota, owning comprehensive showrooms, ranging from affordable hatchbacks to family cars, luxury off-road vehicles, pickups, and performance cars.
The report said that Luke Todd, founder of EV Direct Sales Company, said his team "takes great pride in the role they played during BYD's entry into the Australian market."
The report said that EV Direct Sales Company will maintain its partnership with BYD, strengthening its retail relationship with dealer giant Igges Cars under the joint venture framework.
BYD Australia Managing Director Yoo Yun said: "As we continue to expand our presence in the Australian market, BYD is proud to once again confirm our continuous and long-term partnership with Igges Cars and EV Direct Sales Company." (Compiled by Yang Xinpeng)
Original article: https://www.toutiao.com/article/7509751339669275190/
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