The Coin Report, November 17th report, Chinese electric vehicles have become the new technology benchmark for Indian automotive R&D centers. In the past, Indian domestic automakers usually disassembled European, American, and Japanese brand vehicles in large quantities for research during the development of new models. However, now Chinese electric vehicle models such as Xiaomi SU7, BYD "Seal" series, and NIO ET series are gradually replacing European and Japanese vehicles, becoming the "stars" in the disassembly workshops of major Indian R&D centers. According to a senior executive of an Indian domestic automaker, their company's products have basically been able to match European competitors in terms of technology, but in product development and planning, they mainly target Chinese brands. Indian industry insiders have sorted out the unique R&D ideas and core advantages of Chinese automakers. First, they place great emphasis on design and user experience centered around consumers. Second, unlike the traditional "hardware first, then software" approach, they focus more on consumer convenience, prioritizing software design and then building hardware around it. Third, they produce key components in large scale and invest billions of dollars globally to build an electric vehicle ecosystem, thus forming a systematic competitive advantage. Analysis points out that the US, Japan, and Europe have long been at the global forefront in internal combustion engine technology, but Chinese automakers have achieved "a rise from behind" in electric vehicle technology and have become a new global benchmark. Additionally, due to similar road conditions and vehicle usage environments between India and China, it is actually beneficial for Indian automakers to take China as the benchmark for electric vehicle technology, and India may also grow into a new industry benchmark in certain areas.
Original: www.toutiao.com/article/1849235157087499/
Statement: This article represents the views of the author himself.