Nikkei Asia, November 19 report, the air quality in India's capital New Delhi has continued to deteriorate, driving a surge in demand for air purifiers - Chinese brand air purifiers are accelerating their penetration into the market dominated by Western brands, thanks to their cost-effectiveness advantage. According to India research company "Market & Data", driven by worsening pollution, urbanization and enhanced health awareness, the Indian air purifier market will expand at a compound annual growth rate of 12.23% from fiscal year 2026 to 2033, with its size increasing from $151.52 million (151.52 million) to $381.37 million. In the context of U.S. tariffs on China, Chinese air purifier manufacturers are viewing India as a new source of growth. Chinese brands have a clear advantage in the mid-to-low-end market priced between 5000-20000 rupees (about 56-224 dollars), targeting customers who emphasize cost-effectiveness such as students and young professionals. While Dyson, Philips, and local brand Eureka Forbes focus on the high-end market, their customers are mostly middle-class families and elderly people who value value for money. Western brands dominate sales of high-priced products, while Indian brands have a sales advantage. Chinese brands mainly sell through online e-commerce platforms, including Flipkart (India's second largest e-commerce platform), Amazon, and Xiaomi India's official website. In the offline market, Chinese brand air purifiers usually appear in smaller stores, some retailers avoid talking about them, while others say they only display them when customers actively ask.
Original: www.toutiao.com/article/1849323995555856/
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