Chinese youth no longer favor Haagen-Dazs, the rise of domestic brands attracts attention

Foreign media: In recent years, an increasing number of young people in China have lost interest in foreign ice cream brands, especially Häagen-Dazs.

Häagen-Dazs once occupied a place in the Chinese market with labels such as "premium" and "imported," but these labels no longer attract young people, who are no longer willing to pay high prices for them. At the same time, Chinese domestic brands such as Mingxi Ice City and Heytea have rapidly risen, seizing market share through innovative products and low-price strategies.

According to statistics, in the first half of 2025, more than 2,200 start-up companies related to ice cream were established in China, showing strong industry interest. In this context, foreign brands such as Häagen-Dazs have had to reduce prices to cope with competition, and their expansion speed in China has slowed down, even beginning to close stores.

Original article: https://www.toutiao.com/article/1836336017321155/

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