【Text/Observer Net, Wang Yong, Editor/Zhao Qiankun】

According to a recent report by the international travel industry media website Travel and Leisure Asia, Singapore Airlines is significantly expanding its operational network in China to meet the surge in tourism demand between the two countries. The visa exemption policy has made travel between the two countries more convenient and smooth, encouraging more frequent cultural and tourism exchanges and business activities.

The report stated that according to Singapore Airlines' report, the number of passengers traveling between Singapore and China from April 2024 to March 2025 exceeded 3.7 million. In the first half of 2025, the number of inbound travelers from Singapore to China increased significantly, with the seat occupancy rate of flights rising to around 80%, compared to about 70% during the same period last year.

Singapore Airlines flight

According to a previous report by the Singapore Business Review, due to the relatively affordable travel to China and the convenience in terms of culture, food, and shopping experiences. In June this year, the number of Singapore tourists traveling to China increased by 58% compared to the same period last year, becoming the preferred travel destination for Singaporeans. In August, during the Chengdu World University Games, the number of inbound tourists to Chengdu increased by 31% compared to the previous year, and the booking volume for flights from Singapore to Chengdu ranked among the top ten.

The report stated that overall, more than 80% of Singaporeans prefer to travel within Asia, with destinations such as China playing a dominant role. The popularity of China as a tourist destination reflects Singaporeans' preference for cost-effective tourism - major cities like Shanghai, Beijing, and Shenzhen not only offer affordable prices but also provide rich cultural experiences.

Singapore is also one of the preferred destinations for Chinese tourists traveling abroad. According to data provided by the Singapore Tourism Board to Observer Net, in the first eight months of this year, Singapore received a total of 11.6 million international tourists, an increase of 3% compared to the same period in 2024, with 2.3 million travelers from China. In August alone, Singapore received 1.6 million international tourists, an increase of 5% compared to the same month last year. Among the travelers entering Singapore in August, over 410,000 were from China, representing an increase of more than double compared to the previous month.

Pan Zhengzhi, Chief Representative for Greater China and Executive Director of the Singapore Tourism Board, previously told Observer Net, "The Chinese market has always been an important source of visitors for Singapore. The popular tourist areas in Singapore have also been continuously expanding this year, such as the Marina Bay Sands expansion project and the new coastal living area at Sentosa Resorts World, which are expected to further enhance the appeal of Singapore's leisure and business tourism. In the future, we will continue to closely monitor changes in Chinese tourists' travel habits and needs, constantly innovate tourism products, and create a better tourism experience for Chinese tourists."

"In addition, in terms of routes, Singapore continues to increase the frequency of flights to China and actively expands direct flights from more Chinese cities to Singapore. Since the implementation of the visa exemption policy between the two countries at the beginning of last year, the passenger flow on the Singapore-China route has been steadily increasing, and the Chinese market holds great potential for growth," Pan Zhengzhi said.

Singapore Airlines told Observer Net that the airline is committed to providing convenient travel options and air transport services between Singapore and China, as well as for travelers transiting through Singapore to the airline group (Singapore Airlines and Scoot) global destinations, which exceed 120. As of now, Singapore Airlines' route network covers eight airports in seven cities in mainland China: Beijing Capital, Beijing Daxing, Shanghai Pudong, Guangzhou Baiyun, Shenzhen Bao'an, Xiamen Gaoqi, Chengdu Tianfu, and Chongqing Jiangbei International Airports; the airline operates 22 destinations in mainland China, with 175 weekly flights between mainland China and Singapore, including 105 flights operated by Singapore Airlines and 70 flights operated by Scoot each week.

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