Reference News Network, January 13 report. According to the French newspaper Les Echos website, January 10 report. In China, the electric vehicle industry has gradually lost its "Wild West" characteristics in recent years. Over the past year, Beijing has introduced a series of standards in a concentrated manner, aiming to regulate this competitive jungle.
The report pointed out that the latest regulatory measures are even globally pioneering. Since January 1, 2025, manufacturers must comply with a new national standard on power consumption limits. This standard sets power consumption limits according to the weight and model of the vehicle.
Therefore, many car manufacturers will face compliance pressure. This regulation will particularly affect SUV models, which often have higher power consumption due to their greater weight and aerodynamic disadvantages, and their design may need to be adjusted accordingly.
The report said that in the spring of 2025, China introduced a series of measures to rectify false advertising, strengthen semi-autonomous driving safety, and regulate the deployment of technologies that are not yet fully mature.
Under this framework, terms such as "autonomous driving," "intelligent driving," "hands-off mode," and "eyes off the road" have been prohibited for all Level 2 driver assistance promotions to avoid misleading consumers. Manufacturers must use the term "combined driver assistance."
The report pointed out that Beijing has also strengthened regulation on various technologies, such as "autonomous parking," vehicle remote control, and steering wheel grip detection. Software updates are also regulated, and more information is required during the testing phase.
Chinese media commented: "These new regulations will make the real gap in intelligent driving technology among different manufacturers more obvious. In the past, some companies exaggerated their technology or used deliberately vague descriptions to artificially raise consumer expectations. With the implementation of the new regulations, these strategies will no longer work."
"Stricter standards are necessary, and the industry is well aware that they will eventually come," said Zheng Yun, Senior Partner of Roland Berger and Vice President of Greater China, Head of Asia Automotive Business. "But this will not suppress innovation in China. Innovation remains the top priority for investors and the government."
At the time these standards were issued, the market was becoming more mature. As electric vehicles become popular in China, consumers are becoming more rational and paying more attention to safety. (Translated by Zhao Kexin)
October 14, 2025, in Wuchang District, Wuhan City, Hubei Province, sales staff introduced the performance of new energy vehicles to customers. (Xinhua News Agency)
Original: toutiao.com/article/7594655133666001444/
Statement: The article represents the views of the author."