Japan's Nikkei Asia Review, August 2nd article, original title: Low-cost Chinese electric vehicles spark interest in Europe. European leaders can complain to Beijing about the cheap Chinese electric vehicles flooding the European continent, but their crackdown may be futile. This summer, Chinese electric vehicles have frequently appeared on European roads. Data from the global automotive research company Junteng Business Consulting shows that in June, sales of Chinese electric vehicles in Europe increased by 47.5% year-on-year, with a market share of 5.5%, setting a new high. As of the end of July, the number of Chinese electric vehicles registered in Europe increased by 91% year-on-year, with a market share almost doubling to 5.1%, slightly lower than Mercedes-Benz's 5.2%. This is mainly due to Chinese brands such as BYD, Zheye, and XPeng.

Swedish mainstream car magazines and newspapers have given high praise to Chinese electric vehicles. Zhao Binghao, vice chairman of the Sweden-China Trade Committee, said that although some local consumers hold negative impressions of Chinese products, Chinese brands are expected to capture 10% to 15% of the Swedish electric vehicle market in the next five years. Chinese automakers have gained recognition in Sweden, partly because Geely's acquisition of Volvo reversed Volvo's decline. The concentration of Sweden's population in urban areas covered by Chinese brand dealerships and maintenance networks has also shortened the distance for consumers to visit the stores.

The situation in neighboring Denmark is similar. Jorn Gronkjaer, chairman of the Danish Electric Vehicle Association, observed that public opinion towards Chinese electric vehicles in Denmark has been continuously improving. Data from the online car platform Bilbasen in Denmark shows that the market share of Chinese electric vehicles in the country rose from 4.4% at the end of 2024 to 5.5% in June 2025. "Danish people traditionally support European brands, but the popularity of low-cost Chinese electric vehicles like BYD, XPeng, and MG has made it affordable for every Danish family," said Jorn. He predicts that through innovation, quality improvement, and potential acquisitions, the market share of Chinese brands in Denmark could reach 20% in the next five years.

Even in the Swiss market, dominated by German cars, Chinese car brands have made breakthroughs. Holger Walz, chairman of the Swiss Electric Vehicle Club, said, "The BYD Dolphin is the first Chinese model to attract attention in Switzerland, especially among young people, who cannot afford expensive models and have grown up alongside high-quality Chinese electronics and Chinese e-commerce platforms." The club expects the share of Chinese cars in Switzerland to continue rising. Young Swiss people place orders through car application platforms, weakening the traditional advantage of European brands relying on dealerships, thus creating a fair competitive environment for Chinese brands. (Author: Jens Kastner, translated by Liu Changhuang)

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