South Korean media: "Mistakes of the mainland"? Now it's "pride", the rise of Xiaomi! On April 6, South Korean media "Today Finance" published an article stating that last year, Chinese Xiaomi's sales reached 365.9 billion yuan. Net profit also increased by about 40%. Xiaomi CEO Lei Jun commented, "This is the strongest performance report in Xiaomi's history." Xiaomi Group achieved record-high performance last year. Xiaomi announced that its sales last year reached 365.906 billion yuan, a 35% increase compared to 2023. Adjusted net profit increased by 41.3% to 27.2 billion yuan. Last year, Xiaomi's smartphone sales amounted to 191.8 billion yuan, growing by 21.8%. The air conditioner shipment reached 6.8 million units, increasing by more than 50%. Refrigerator shipments (2.7 million units, increasing by over 30%) and washing machine shipments (1.9 million units, increasing by over 45%) also showed growth. Lei Jun stated that they will maintain the momentum of growth in the mobile phone sector, "We have raised our annual shipment target to 180 million units and are moving towards 200 million units." He also mentioned that they will focus on developing high-end phones priced between 6000 to 8000 yuan, and even 8000 to 10000 yuan. The innovation business department such as electric vehicles achieved sales of 32.8 billion yuan last year with a gross profit margin of 18.5%. In April last year, Xiaomi released its first electric vehicle "SU7". Initially, Xiaomi set an annual sales target of 130,000 units and easily achieved this goal by delivering 136,854 units. Lei Jun announced that this year's delivery target for SU7 is 350,000 units, which is more than double last year's target. As of early last month, Xiaomi Auto had set this year's target at 300,000 units, but this target has now been raised. At the same time, Xiaomi's R&D expenses increased by 25.9% to 24.1 billion yuan. Lei Jun said, "We will invest approximately 7 to 8 billion yuan in artificial intelligence, accounting for a quarter of R&D expenses. In the long term, the three areas of artificial intelligence, operating systems, and semiconductors are core technologies for Xiaomi." Original Source: https://www.toutiao.com/article/1828654377109769/ Disclaimer: This article solely represents the views of the author.