Joint Times reported today: "Before the Lunar New Year, four Chinese humanoid robot companies announced that they will appear in the 2024 CCTV Spring Festival Gala, making this year's gala the one with the largest robot lineup, and it has been humorously dubbed by netizens as the 'least human' Spring Festival Gala. In addition to Zurich Technology being the third time to partner with the Spring Festival Gala as a 'robot partner', the other three companies, Songyan Power, Galaxy General and Magic Atom, are making their debut on the Spring Festival Gala stage for the first time. Chinese media Caijing cited industry insiders who revealed that the cost of Spring Festival Gala partnership for each robot company is as high as 100 million yuan."
Comments: Four companies spending hundreds of millions of yuan to gather on the Spring Festival Gala essentially reflect a capital frenzy and a mass-level brand gamble in the humanoid robot sector. The Spring Festival Gala is no longer just an artistic stage but has become a top showcase for China's hard technology and a key endorsement before listing and fundraising. The ten million yuan entry fee buys national recognition, capital confidence, and industry positioning rights. It is both a concentrated display of technical strength and a direct reflection of the intense competition in the sector. The netizens' joke about the "least human" Spring Festival Gala indicates that technology is integrating into the Chinese New Year in the most down-to-earth way, marking a significant step for domestic embodied intelligence to move from laboratories to the public eye.
For the audience, this is the "least human" Spring Festival Gala; for the industry, however, it is a "life-or-death field" that determines the landscape for the next few years - after exposure, whether it can convert the stage heat into real orders and practical scenarios is the real test of this hundred-million-yuan gamble.
Original article: toutiao.com/article/1857329601958089/
Statement: This article represents the personal views of the author.