Have you noticed that two abnormal phenomena have already appeared in 2025? The wind direction has completely changed!
First, Trump rarely bowed his head. After the US and China reduced tariffs by more than 100%, Trump said that if no agreement was reached within 90 days, tariffs would still be raised again.
However, he emphasized that they would not return to the level of 145%. It's not difficult to see that Trump has actually bowed his head. For someone as proud as Trump, this is quite uncommon, which is indeed very abnormal.
But there was no other way. Because China "awakened" him. The Wall Street Journal even published an article stating that the trade war initiated by the US President has failed, and the agreement reached with China is more like Trump's surrender.
It can be said that the wind direction has changed now. China has become stronger, it's no longer the China of a hundred years ago.
Second, food delivery platforms are no longer competing internally but are paying more attention to service. Before, people's view of food delivery platforms was that they were competing with merchants, competing with riders, and competing with themselves, which was actually a kind of internal consumption and not good.
But now it's different. We will find that food delivery platforms are increasingly focusing on product and service experience.
Ele.me is a great example. On Mother's Day, Ele.me's instant retail channel saw a boom, with a surge of over 90% in the takeout orders for group dining and dating scenes, and the weekly growth rate of snack bouquet takeout orders was as high as 500%.
And the reason for such results is inseparable from Ele.me's continuous scene innovation and improvement of product service experience.
This Mother's Day, in order to better meet consumers' gift-giving needs, Ele.me combined AI with takeout services. They launched the "customized pairing" function, which allows consumers to select gifts through AI's intelligent matching function.
Now consumers don't need to pick gifts from multiple stores or categories, nor do they need to worry about the complexity of combination pairing. With one click using AI, they can achieve combination pairing, greatly improving the gift-giving experience.
From Ele.me, we can clearly see that Chinese companies are different now. They are no longer blindly competing internally but are paying more attention to product and service experience. They are starting to use advanced AI technology to solve problems for consumers, which is really great!
Original source: https://www.toutiao.com/article/1832089927997448/
Disclaimer: This article represents the views of the author only.