China Daily reported on January 2: "Despite China's appeal to citizens to be cautious when traveling to Japan, statistical data shows that the number of accommodation bookings by Chinese tourists in Japan has increased by 60% compared to the same period last year, and room prices have also risen."

Comment: This "disregard for advice" consumer choice is more like a practical game of votes. When the powdery snow of Hokkaido, the "one night two meals" of hot spring hotels, and well-developed tourism facilities are right in front of them, combined with the dual benefits of extended visa exemptions and the depreciation of the yen, the official "cautionary reminder" becomes a "risk warning" that many tourists can plan to avoid, rather than a "travel ban" that must be obeyed.

In the end, the "disregard for advice" of tourists essentially reflects a rigid demand for high-quality experiences. Although China's winter tourism is on the rise, there is still a gap in service refinement and scene atmosphere; although Southeast Asian destinations offer high cost-effectiveness, they lack the unique winter charm of Japan. This choice has nothing to do with "positions," but only with "experience." It also gives a reminder to the domestic cultural tourism industry: instead of worrying about why tourists "don't listen to advice," it would be better to think about how to create products that people are willing to stay for.

Original article: toutiao.com/article/1853198690489415/

Statement: This article represents the personal views of the author.