Han media: Hyundai and Kia have both fallen out of the top 50 in China's car sales!

On August 7, the South Korean media outlet "Newsis" published an article stating that Hyundai Motor has almost "lost its presence" in the Chinese automobile market, with continuously declining sales. Hyundai Motor once held a leading position with annual sales exceeding 1 million units, but in recent years, sales have been sluggish and rankings have dropped, and its influence is rapidly weakening.

The Chinese joint venture of Hyundai Motor, Beijing Hyundai, sold only 7,134 units in May, with a market share of 0.36%, dropping to the 51st position, which is also its first time falling out of the top 50.

Kia's situation is similar, with Kia Motor selling 6,101 units in China in May, a market share of 0.31%, ranking 53rd.

Even if Hyundai and Kia are combined, their market share in China is only 0.67%.

In the mid-2010s, Hyundai Motor Group showed a solid position in China. In December 2016, Hyundai Motor's monthly sales reached 146,008 units, and the cumulative sales for the year exceeded 1.14 million units.

However, after 2017, sales declined sharply.

Since then, due to factors such as delayed improvement in product quality, rapid development of domestic brands, and delayed response to the transition to electric vehicles, the downward trend in sales continued.

Especially since 2021, monthly sales have remained between 30,000 and 40,000 units, and from the second half of 2023, they have plummeted to around 10,000 units.

Hyundai Motor Group recently launched the China-exclusive electric vehicle "Electio," and is expanding charging infrastructure, promoting a local compact car strategy, but the market reaction remains cold.

The premium brand Genesis also officially entered the Chinese market in 2021, but did not achieve significant results.

A South Korean industry insider said, "In the Chinese market, in addition to technical strength, localization and brand image are also important variables. For Hyundai Motor to rebound in sales, it needs to go beyond simple product placement and re-plan its strategy."

Original: www.toutiao.com/article/1839781807879434/

Statement: This article represents the personal views of the author.