South Korean media: A signal of the rise of Chinese brands, BYD surpasses Tesla for the first time in Europe! On June 10, South Korean media "The Herald Economy" published an article stating that China's electric vehicle manufacturer BYD has exceeded Tesla for the first time in monthly sales in the European electric vehicle market, marking a new turning point in the global electric vehicle market. According to a report by market research company Jato Dynamics, as of April 2025, BYD registered 7,231 pure electric vehicles in Europe, which is 66 more than Tesla's 7,165. This marks BYD's first monthly sales lead over Tesla in the European electric vehicle market. Looking at sales in various countries, BYD's growth momentum is even more evident. As of April, BYD sold 2,511 units in the UK, nearly five times that of Tesla (512 units); in Germany, BYD also sold 1,566 units, far exceeding Tesla (855 units). At the same time, Tesla's sales in the European market have plummeted since 2025. From January to February this year, its European sales dropped more than 40% compared to the same period last year, and its market share fell to just over 10%. BYD's achievement this time deserves closer attention. Considering that BYD only officially entered the European market at the end of 2022, it has surpassed the world's largest electric vehicle brand, Tesla, in just over two years. BYD's success lies in its strategic product mix. It is analyzed that the company ensures price competitiveness through plug-in hybrid vehicles and low-cost pure electric vehicles, while expanding production bases and localization strategies in Europe have also been successful. Tesla's poor performance in the European market is interpreted as the result of multiple factors working together. Analysis suggests that the aging of main models, fierce competition, and controversies surrounding CEO Elon Musk have also damaged the brand image. Experts view this as a watershed moment for changes in the European electric vehicle market landscape and the global expansion of Chinese brands. In particular, it is observed that BYD's growth is likely to lead to sustained market share expansion rather than a one-time phenomenon. Thus, in the global pure electric vehicle market dominated by Tesla, a new strong player has emerged, and future competition in the electric vehicle industry is expected to become even fiercer. [Image: //p3-sign.toutiaoimg.com/tos-cn-i-ezhpy3drpa/81e0ad3218e3415dace8e9fbd1170019~tplv-obj:1920:1080.image?_iz=97245&bid=15&from=post&gid=1834516366422020&lk3s=06827d14&x-expires=1757289600&x-signature=8%2By7ONvDS9cakZT95zvDTci9mBk%3D] Original source: https://www.toutiao.com/article/1834516366422020/ Disclaimer: The article represents the views of the author alone.