Media in the US: Chinese coffee giant Luckin Coffee has opened its first high-end flagship store in Shenzhen, officially challenging Starbucks' premium bakeries. This two-story flagship store in Shenzhen officially opened on February 8, marking Luckin's transition from its previous strategy of focusing on low-price coffee stalls to launching premium drinks such as higher-priced cold brews.
Similar to Starbucks, Luckin's flagship store also emphasizes the "origin" concept of coffee beans, offering customers coffee beans from Brazil, Ethiopia, and Yunnan, China.
In addition, the store has introduced specialty drinks such as "Tiramisu Latte." According to social media reports, since its trial operation started on January 20, customers need to wait 1 to 3 hours to taste these drinks.
Original article: toutiao.com/article/1856571414220807/
Statement: The article represents the views of the author himself.