South Korean media: After Japan, China's "Xiaohongshu" enters the South Korean market!
On April 14, South Korean media "Everyday Economy" published an article stating that China's representative social media platform Xiaohongshu is comprehensively entering the South Korean market, which is its second market in Asia after Japan.
Xiaohongshu, with approximately 300 million subscribers, combines the functions of Instagram and TikTok and is becoming increasingly popular among MZ generation. 72% of users are from the MZ generation, so content reflecting the tastes and trends of the younger generation is a key focus.
Xiaohongshu is a platform where users directly share product reviews and lifestyle information, establishing a unique business model combining social media with e-commerce. These features help form a community based on consumer trust and promote direct communication between brands and consumers. After successfully entering the Japanese market, Xiaohongshu is expected to adopt a similar strategy in the South Korean market.
The active digital content consumption in South Korea and the market's sensitivity to global trends are expected to promote competition in the South Korean social media market and provide consumers with a new content experience. Additionally, domestic South Korean brands are likely to seek opportunities to enter the Chinese and global markets through Xiaohongshu.
Original source: https://www.toutiao.com/article/1829367799425228/
Disclaimer: This article only represents the views of the author.