On the evening of April 12, Observer Network learned from Meituan that in order to actively implement the central government's strategic deployment on vigorously boosting consumption and comprehensively expanding domestic demand, Meituan has decided to introduce relevant measures to help foreign trade enterprises with excellent supply chains and product quality quickly open up the domestic market.
Meituan immediately established a special task force, opening green channels in aspects such as "merchant registration, business operation support, and brand building", welcoming foreign trade merchants to join Meituan and fully supporting the listing of foreign trade products on all Meituan businesses. Specifically, Meituan has launched five measures this time:
One, Meituan XiaoXiang Supermarket will create a special zone for high-quality foreign trade products, providing exclusive marketing solutions to support foreign trade products reaching a wide range of consumers through the nearly thousand前置warehouses in first- and second-tier cities and 30-minute delivery service.
Two, Meituan Youxuan will fully leverage its channel advantages in the lower-tier markets, joining hands with high-quality foreign trade enterprises to create a "high-quality foreign trade" special sale zone. Through an efficient "next-day delivery" network covering more than 2000 counties and cities across the country and over one million community group buying points, it will help high-quality foreign trade goods enter thousands of households.
Three, Meituan XiaoXiang Supermarket's own brands "Xiang DaChef", "XiaoXiang", and "Xiang XiaJia", as well as Meituan Youxuan's own brand "Rabbit Home", warmly invite foreign trade enterprises with excellent supply chains and source factories to jointly develop, using "Made in China" to provide consumers with better quality and more cost-effective domestic sales products.
Four, Meituan Flash Purchase will set up a procurement and sales transaction special zone for foreign trade enterprises, expanding instant retail sales channels. Meituan will prioritize allocating high-quality foreign trade goods for supply to 30,000 lighting warehouses nationwide and exempt foreign trade enterprises from transaction commissions.
Five, Meituan's related businesses will jointly hold supplier meetings with relevant import and export chambers of commerce in exporting provinces, establishing production and sales对接channels with foreign trade enterprises.
Meituan stated that relying on its rich and diverse digital consumption scenarios, Meituan has undertaken a large amount of domestic consumer demand and will actively support foreign trade enterprises in continuously innovating their sales models and developing products more suitable for domestic consumers, helping more foreign trade products to build domestic sales brands.
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Original source: https://www.toutiao.com/article/7492434450924569103/
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