【By Observer News, Pan Yuchen / Editor: Gao Xin】On November 11, General Motors announced that John Roth, the current Vice President of Cadillac Global, will succeed Steve Hill as Senior Vice President and President of General Motors China, effective December 1. Steve Hill will take on a newly created role as Senior Vice President for Global Export and Retail Innovation to accelerate the growth of export business.
Steve Hill General Motors
Rory Harvey, Executive Vice President of General Motors and President of Global Markets, said that Steve Hill has a deep understanding of General Motors' operations around the world and has extensive experience in leading crucial areas such as sales, marketing, and after-sales service.
Steve Hill has held several leadership positions in General Motors' global marketing, sales, and after-sales services, including Vice President of Sales, Service, and Marketing in the United States, and Vice President of Global Customer Care and After-Sales Services. He took office as Senior Vice President and President of General Motors China in June 2024. In his first year in this role, General Motors sold 1.8 million vehicles in China; from January to October this year, General Motors China's cumulative sales reached 1.76 million units.
During his tenure as President of General Motors China, Steve Hill led a series of business restructurings, enabling the company to achieve profitability for four consecutive quarters in the Chinese market and becoming the only global automaker to see an increase in market share this year. Steve Hill stated that in addition to delivering vehicles to Chinese consumers, the export business of General Motors' joint ventures, especially SAIC-GM-Wuling, has seen significant growth, making an important contribution to improving General Motors' profitability in international markets while also showing great future growth potential.
The person who will succeed Steve Hill, John Roth, joined General Motors in 1991 and has held various positions in sales and marketing departments at both the front line and headquarters. In 2013, he was appointed Vice President of Marketing, Sales, and Service in Canada. In 2018, Roth became President and Managing Director of Africa and the Middle East Business and was later promoted to Vice President of Global Customer Care and After-Sales Services. He has experience in sales, advertising, operations, marketing, and global markets.
John Roth General Motors China
Since June 2023, Roth has been leading Cadillac. During his tenure, Cadillac has advanced its electric and intelligent transformation and global strategy, and also entered the F1 racing field for the first time, planning to compete in the F1 competition in 2026.
Regarding the Chinese business he is about to take over, Roth said that China is one of the most dynamic and competitive markets in the world. He looks forward to working with the General Motors China team and its joint venture partners to continue driving business transformation.
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