South Korean media: Samsung Electronics' brand value drops by 27 places, Huawei's ranking soars! On June 8th, South Korean media "The Korea Herald" published an article stating that in the "2025 Global Most Valuable Brands" list recently released by global market research company Kantar, Samsung Electronics ranked 78th globally, falling 27 places from last year (51st place). Samsung Electronics' brand value this year is $29.253 billion, a decrease of 27% compared to the previous year. It is the company with the largest decline in value among the top 100 enterprises this year. This survey is conducted annually by the world's largest brand valuation platform, Kantar BrandZ, and ranks brands based on interviews with 4.2 million consumers about more than 20,000 brands. Since 2010, Samsung Electronics has consistently been in the top 50 in this survey, but it fell out of the top 50 last year and dropped even further this year. Samsung Electronics' declining brand ranking forms a stark contrast with the strong brand values of competitors like Apple. This year, the top five spots on the Kantar brand rankings are all held by American tech giants, including Apple ($1299.5 billion), Google ($944.1 billion), Microsoft ($884.8 billion), Amazon ($866.1 billion), and NVIDIA ($509.4 billion). Notably, NVIDIA's brand value surged by 152% year-on-year. In the fierce competition for global brands, Samsung Electronics has consistently ranked second in the "Consumer Technology and Service Platforms" category, behind Apple, but this year it has fallen to fifth place. The rise in the brand value of competing Chinese enterprises has also drawn significant attention. Taking Huawei as an example, its brand value assessment this year is $64.657 billion, growing by 142% year-on-year, surpassing Samsung Electronics, jumping from 71st place to 39th place. Haier also rose from 58th to 54th place, surpassing Samsung Electronics. A decline in brand value is not only related to declining sales and market share, but also directly impacts the survival of the enterprise. In particular, the competition in key businesses such as mobile phones, TVs, and home appliances has become increasingly intense. Overall, Samsung Electronics spent 3.686 trillion Korean won on advertising and promotions in the first quarter of this year, an increase of 13% compared to the same period last year. That is to say, to maintain its market share, Samsung Electronics must invest more costs than before. Kantar stated in the report that "over the past 20 years, the mobile phone market has been consolidated around two high-end companies, Apple and Samsung, but there is no guarantee that Samsung's brand dominance will continue." [Image: //p3-sign.toutiaoimg.com/tos-cn-i-ezhpy3drpa/5aa7ff3af53b491eb0d8e2995a16c8f5~tplv-obj:1920:1080.image?_iz=97245&bid=15&from=post&gid=1834348006302723&lk3s=06827d14&x-expires=1757116800&x-signature=1W5p%2FYvNkwZSzTiMCJG%2F4iQ2g4c%3D] Original source: https://www.toutiao.com/article/1834348006302723/ Disclaimer: The article represents the views of the author.