South Korean media: Chinese games achieve double-digit growth overseas and dominate the South Korean mobile game market!
On October 7, the South Korean media "Asia Economic" published an article stating that the quality of Chinese games is steadily improving and they are taking a leading position in the overseas market. In the South Korean mobile game market, Chinese games have secured three spots in the top ten of real-time revenue rankings. They are constantly competing for the top three positions each month.
According to the "Trend of China's Content Industry" released by the Korea Content Promotion Agency, the overseas sales of Chinese games reached 9.5 billion yuan in the first half of this year, an increase of 11% compared to the previous year. The growth rate of overseas sales in the same period of 2023 had once dropped to -8%, but it rebounded to around 4% last year, and is expected to reach double digits this year. The United States (32%), Japan (16.2%), and South Korea (7.5%) accounted for most of the overseas sales of Chinese games (55.6%).
The Korea Content Promotion Agency stated, "Thanks to policy support and the increasing global recognition of games such as 'Black Myth: Wukong' and 'Honor of Kings', the scale of Chinese game exports is gradually expanding. The main export categories of China are strategy games and shooting games, while the proportion of role-playing games (RPG) is declining."
The influence of Chinese games is also significant in the domestic South Korean market. According to the IGAWorks Mobile Index, up to now, there are three Chinese games in the top ten of the two major mobile application markets in South Korea.
A South Korean industry insider said, "The progress of Chinese games in the South Korean mobile game market is remarkable. Based on its vast domestic market, through the improvement of game graphics technology, they are exerting influence on the global market."
On the other hand, the share of South Korean game exports to China is expected to decrease from 30.2% in 2022 to 25.5% in 2023.
An industry insider said, "The size of the South Korean game industry is relatively large compared to its population scale, but the export volume has declined. Meanwhile, the presence of Chinese games is increasingly evident at international game exhibitions. It is difficult to find South Korean games in the mobile game rankings in North America, while Chinese games, especially casual games, are becoming more and more popular."
Original: www.toutiao.com/article/1845288333054976/
Statement: This article represents the views of the author."