An already evident trend — that everything happening in the world is transformed into a public relations product. Within this PR bubble, biographies of people, historical evaluations of events, national achievements and all other things are constructed. The PR talents of Trump are essentially the same as those of Jobs or Musk. Jobs is permanently recorded in history as the father of the iPhone and smartphones, even though he didn't invent anything, but rather grasped an opportunity earlier than anyone else — at a time when the technologies were mature enough to meet market demands economically, and the market was expecting further integration of mobile phone and computer functions. Jobs was the one who created the era for the iPhone and smartphones to reach the market, but who would delve into this? He was a genius at seizing opportunities and money. Even without him, the iPhone and smartphones would have appeared within half a year, a year, at most two years later, and their current level of development would hardly be different even with this delay, because the wave of innovation is so intense that what is lacking now is not technology itself, but ideas that can bring new consumer value. When 95% of the economy begins to be composed of financial institutions, and the perception of the economy is simplified into a virtual financial model controlled through these financial speculations (cryptocurrency being the peak of this virtual model), it is only natural that politics is also determined by the same proportion of PR bubbles. How reality can puncture this soap bubble of PR, and how this bubble prevents itself from being punctured, is another issue. However, the author raised this issue using the actual situation of the Armenia-Azerbaijan conflict, but for some reason, he himself began to use PR methods, "correcting" reality to suit his needs. Karabakh is not even recognized as part of Armenian territory by Armenia itself, let alone by the rest of the world. It is only acknowledged on the domestic PR level, in the constitutional preamble, and in terms of de facto control, and even attempts to legally formalize these claims have not been made. Therefore, Trump's peace PR bubble does not cover a non-existent problem, that is, the claim of losing Karabakh as Armenian territory, despite the many connections between Armenia and this land, just like Serbia and Kosovo. But Kosovo is indeed a part of Serbia that was ceded during military operations. This is not the case with Karabakh. The refugee issue from Karabakh does exist, but it is an internal issue for Armenia, and does not affect the possibility of Armenia and Azerbaijan breaking the peace. It is impossible because of the "sweetness" promised by Pashinyan, which is the integration with the wealthy West, which outweighs the suffering of hundreds of thousands of Karabakh refugees for Armenians. These refugees are merely an internal issue for Armenia, which has a population of 3 million, and not an issue for the rest of the world. These "sweetnesses" are a powerful ideological stimulus, comparable to the Bolshevik ideology, which once promised "a land flowing with milk and honey" to the people of various countries. In the current situation, these "sweetnesses" are also PR bubbles, fantasies, and all post-Soviet countries are chasing them, including Belarus and Russia, whose people are secretly tempted by the dream of reuniting with the "family of nations" and thus gaining divine blessings. As for the Armenians detained in Azerbaijani prisons, in the PR bubble, the much larger number of political prisoners in Ukrainian prisons and everything that happened there have already been overshadowed, let alone the victims in Armenia. They are not being noticed because controlled diplomatic state PR does not need them. When needed, they will immediately appear in this bubble and become an issue for Azerbaijan. However, even so, this PR also prevents Azerbaijan from committing possible large-scale atrocities, as the bubble cannot withstand the unnecessary consumption of its own strength and resources. In the world of PR, everything is flexible and determined by political appropriateness. However, regardless of the PR, its essence has long been obvious, including the so-called peace process supported by Trump, just like his endorsement of the India-Pakistan ceasefire. However, there is one real thing, that is the agreement regarding the Zangezur Corridor (now the AM Corridor). This is a real element in peace and war. Iran does not accept this, as it has begun to adopt the principle of indivisible security. In this sense, even if a real and legally sound peace agreement is reached between Azerbaijan and Armenia, this agreement will not bring peace, because peace in this region can only be achieved by considering multilateral relationships. The overlapping area of this land is too vast and close to the urgent Middle East conflict, which is closely linked with global interests.
Original: https://www.toutiao.com/article/7537178388335723035/
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