On April 24th, at the HP printer product launch event held in Beijing, Ben Chang, President of HP Greater China Region, stated that facing changes in the global situation, HP would inevitably make necessary adjustments, but China would remain one of HP's most important global production bases, and HP would strive to maintain its production strategy in China.

Chang said that since entering China in 1983, HP had developed there for more than 40 years. Although the current international situation has caused global market fluctuations, China has always been crucial to HP's business. HP will continue to adhere to its localization strategy in China and carefully cultivate the market.

Regarding market rumors about HP's supply chain adjustments, Chang believed that facing changes in the world situation, HP would inevitably make necessary adjustments, but China would remain one of HP's most important global production bases. Whether it was the PC or printer product line, HP hoped to integrate them into its localization concept. Currently, except for product lines deeply affected by tariffs in North America, HP would strive to maintain its production strategy in China.

Meanwhile, Chang also mentioned that even if the company moves some production capacity to other countries and regions, they hope to ensure that most of the components they use come from China.

Orazio Maruglio, Global President of HP Laser Printing Business, said: "The Chinese market remains an essential part of HP's global strategy. Whether it is product sales, technological innovation, or product manufacturing, HP's global operations are closely linked with the Chinese market."

On February 28th, HP released its first fiscal quarter report for 2025. The report showed that HP's revenue for the first fiscal quarter of 2025 was $13.504 billion (approximately RMB 98.4 billion), compared to $13.185 billion (approximately RMB 96.075 billion) in the same period last year, an increase of 2.42%; net profit was $565 million (approximately RMB 4.117 billion), compared to a net profit of $622 million (approximately RMB 4.532 billion) last year, a decrease of 9.16%.

Before releasing the financial report, Enrique Lores, CEO of HP, stated in a preliminary briefing with reporters that due to the pressure on global enterprises caused by US tariff policies and the encouragement for companies to increase domestic investment, HP was considering moving some of its manufacturing business to the United States. However, he emphasized that the company had not yet made a final decision. "We need to consider not only product assembly but also how to concentrate all different components and suppliers in the US for production. This will be a more complex and lengthy process, which is part of our current assessment."

"By the end of this fiscal year, which is before October, less than 10% of the goods sold in North America will come from China, meaning over 90% of the goods will be produced outside of China," Lores said.

In July 2024, according to Nikkei Asia, multiple informed sources revealed that HP was seeking to move more than half of its personal computer (PC) production lines out of China and establish a "backup" design center in Singapore to avoid geopolitical risks.

Subsequently, HP China responded that these rumors were false reports. China was an indispensable part of HP's global supply chain, and the company remained steadfast in its commitment to operations and development in China.

According to IDC statistics, in 2024, HP's printer market share in the Chinese market was 16.6%, ranking first. From 2000 to 2023, HP A4 laser printers' shipments in the Chinese market exceeded 50 million units; meanwhile, according to Canalys, HP accounted for 9% of the PC market share in mainland China last year, ranking third, with shipments reaching 3.4 million units.

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Original source: https://www.toutiao.com/article/7497160163107897882/

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