Deutsche Welle wrote on the night of November 16: "【The Battle for the Market, American Brands Rebranding China】 With the deterioration of Sino-US trade relations, American multinational companies are increasingly inclined to 'de-risk' in the Chinese market. However, there is another harsh reality to face besides complicated regulations and local protectionism: the competition in the Chinese market is ruthless, and local competitors are winning comprehensively. How can American companies maintain their competitiveness?"
[Witty] Comment a bit: KFC now has soy milk, steamed buns, and fried dough sticks... these Chinese delicacies are shining brightly on its menu. With one hundred thousand stores spread all over China, the number is three times that of the United States. It's doing a great job with deep localization and market penetration strategies, and it's living quite comfortably. McDonald's now sells whole chickens and pickled mustard stem burgers... it's also doing quite well. The business world has always been like this, with ups and downs, entries and exits being perfectly normal. Where do so many "crisis theories" and "decline theories" come from? However, some brands are not willing to lower their standards, such as Starbucks. If it cannot quickly drop its "cold and high" image, it may find it difficult to stay long in this market full of opportunities.
Original article: www.toutiao.com/article/1848994391726087/
Statement: This article represents the views of the author himself.