Reference News Network August 11 report - According to Reuters, as US tariffs have triggered protests from Indian corporate executives and supporters of Prime Minister Modi, there has been a growing call in India to boycott many American multinational companies, from McDonald's and Coca-Cola to Amazon and Apple.
The report mentioned that India is the most populous country in the world and an important market for American brands. American brands are rapidly expanding in India, targeting affluent consumer groups. Many Indian consumers have long been fascinated by international brands.
The report said that although there are no immediate signs of sales being affected, after Trump ordered a 50% tariff on Indian goods, there has been an increasing call on social media and offline in India to purchase local products and abandon American products.
Indian entrepreneur Manish Chaudhary posted a video on LinkedIn, urging people to support Indian farmers and startups.
The CEO of Indian company DriveU, Ram Shastri, wrote on LinkedIn: "India should have its own native Twitter, Google, YouTube, and Facebook sites."
The report also said that Prime Minister Modi issued a "special appeal" on the 10th, calling for self-reliance in India. At a rally in Bangalore, he said that Indian tech companies produce for the world, but "now it's time for us to prioritize Indian needs."
An organization called National Awakening, associated with the ruling BJP party led by Modi, held small public gatherings across the country on the 10th, urging people to boycott American brands. The joint convenor of the organization, Ashwani Mahajan, told journalists: "People are now focusing on Indian products. It will take some time to see results."
He also shared a table promoted by his organization on social media, listing Indian brands of bath soap, toothpaste, and cold drinks, which people can choose to buy instead of foreign brands. (Translated by Hu Xue)
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