Reference News Network, December 8 report. According to the UK's Guardian website on December 5, many deepfake videos generated by artificial intelligence (AI) have appeared on social media platforms, which fabricate the views of doctors to help sell supplements and spread false information about health.
The UK organization "Full Fact" has discovered hundreds of such videos and published an investigation report on the issue on the 5th. In these videos, the images of some doctors and influencers are impersonated, leading netizens to a US-based health supplement company called "Health Nest" to purchase products.
All the deepfake video materials come from real footage of health experts on the internet. However, the images and audio have been altered to make these experts encourage menopausal women to buy products from the health supplement company's website.
These fake videos have prompted people to call on major social media companies to take a more cautious approach toward AI-generated content and remove videos that manipulate others' views more quickly.
Leo Benediktus, a fact-checker responsible for investigating this issue, said: "This is clearly a new, sinister and worrying marketing strategy."
He added that deepfake health videos use AI technology to make "respected experts or influencers with large followings appear to strongly support using health supplements to treat a range of diseases."
Professor David Taylor-Robinson, a health expert at the University of Liverpool, was one of the victims of deepfake videos. In August, he was shocked to find 14 videos on TikTok that had altered his speech, aiming to promote unverified health supplements.
Originally an expert in children's health, Taylor-Robinson was even seen discussing menopause issues in one of the videos. In this fake video, the impersonated Taylor-Robinson advised menopausal women to visit the "Health Nest" website and purchase so-called natural probiotics.
After being reminded by a colleague, the real Taylor-Robinson found out that his image had been misused. He said: "At first, I was really confused - everything was surreal - even my children thought it was funny. I didn't feel greatly violated, but the more I thought about someone using me to sell products, and the misinformation involved, the angrier I became."
Taylor-Robinson took six weeks to get these videos removed from the site. He said: "The platform initially said that although some videos violated their principles, others were harmless. It took me a lot of effort to get them taken down."
Helen Morgan, the UK Liberal Democrat spokesperson for health and social care, said: "From fake doctors to chatbots encouraging suicide, AI is being used to exploit the innocent and take advantage of the growing cracks in our healthcare system." (Translated by Pan Xiaoyan)
Original: toutiao.com/article/7581352737925841417/
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