Chinese consumer brands are accelerating their expansion into the U.S. market, and are still expanding their retail businesses despite tariffs.

Foreign media: Despite U.S. tariffs, Chinese consumer giants are still accelerating their entry into the U.S. market.

In 2025, brands such as Pop Mart, Miniso, Anta, and UR have all announced new stores or expanded retail operations in the United States.

The huge purchasing power and higher profit margins of the U.S. market are highly attractive to Chinese brands. Despite challenges such as trade friction and low brand awareness, Chinese brands are striving to attract American consumers, especially younger, cost-conscious groups, by using low-price strategies and product advantages. For example, Anta plans to open a store in Beverly Hills, and Pop Mart has seen more than 1000% growth in revenue in North America.

Original article: toutiao.com/article/1851840578252812/

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