South Korean media: Chinese short videos are entering the global market!
On January 26, South Korean media JoongAng Daily published an article stating that short videos produced in China are rapidly capturing the overseas market. Currently, 90% of the top 20 short video apps globally are content created by China, marking another leap forward for China's content industry. From January to August 2025, the overseas short video market generated $1.525 billion in revenue, a year-on-year increase of 194.9%.
The production model has also changed. Chinese short video production companies that previously aimed at the overseas market with low-cost and mass-produced content now all believe that "without high aesthetic quality and deep emotional resonance, it is difficult to survive." The strategic focus has shifted from "scale" to "quality."
Zakir Shah, assistant professor at the School of Journalism and International Culture, Zhejiang University, analyzed: "The core of cultural exchange is emotional resonance. Audiences, regardless of nationality or cultural background, can resonate with the protagonists in short videos and experience the same emotions."
The success of short videos abroad is accelerating the globalization of China's film and television industry. In Hengdian Film City, often called the "Hollywood of China," it is not uncommon to see the presence of Western production teams. American actor Paul Sherman said: "The scale and speed of production are incredible; such a fast pace is rare elsewhere."
The Hengdian International Short Video Alliance was established in October 2024, has directly connected with overseas actor unions, and has accumulated tens of thousands of overseas actors. The alliance has also established a vertical screen operations center focused on short video production, with thousands of dedicated sets.
Original: toutiao.com/article/1855366117509259/
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