Chinese consumer electronics brands are accelerating their expansion into the European market, with the number of exhibitors at the IFA show doubling.

Foreign media: Under the trade uncertainty brought by Trump's trade policy, Chinese consumer electronics brands have shown unprecedented enthusiasm for the European market.

At the Berlin International Consumer Electronics Show (IFA), the number of Chinese exhibitors increased from 300 last year to nearly 700, almost doubling. Anker Innovations from Shenzhen displayed a variety of products including 3D textured printers, portable speakers, security cameras, and robot vacuum cleaners, and promoted its solar energy solutions.

An employee of a Shanghai exhibition company said that more Chinese enterprises are participating in global exhibitions to enhance brand awareness and understand global market trends. This shift is partly due to intensified domestic competition, prompting companies to seek opportunities overseas.

Original article: www.toutiao.com/article/1842888366515208/

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