Foreign media: Apple plans to prioritize the launch of its three high-end iPhone models in 2026, while postponing the release of the standard iPhone 18. This strategy by Apple is aimed at addressing rising memory chip and material costs as well as supply chain constraints.
In the second half of 2026, Apple will launch its first foldable iPhone, and two non-foldable models will also feature upgraded cameras and larger displays. The shipment of the standard iPhone 18 is expected to be delayed until the first half of 2027. This adjustment aims to optimize resource allocation, maximize revenue and profit from high-end devices, and reduce risks associated with foldable device production. This decision is also related to changes in supply chain smoothness and marketing strategies.
Apple's revenue in the first quarter of 2026 exceeded Wall Street expectations, with strong demand for iPhones, especially a significant rebound in the Chinese market. CEO Cook said that the demand for the latest phone was "shocking".
Original: toutiao.com/article/1855753330168071/
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