Recently, the adjustment of US tariff policy on Chinese exports has attracted widespread market attention. As a leading enterprise in the new energy garden machinery industry, GREEBO (301260) stated that the company has strategically deployed global production capacity through a "China + Vietnam + US" trinity strategic structure, establishing a complete trade barrier response system to effectively mitigate the impact of tariff policies.

Multi-base Collaboration to Build Global Production Capacity Layout

Since 2018, the company has been aware of the changes in the international trade situation and took the lead in initiating overseas production capacity layout. Currently, the company has built two production bases in Hai Phong and Tay Ninh, Vietnam, forming a good pattern of coordinated development. Among them, the Hai Phong factory has operated well since its launch in 2019; the Tay Ninh base, as a key construction project of the company, has fully completed and put into operation the first phase of 50,000 square meters of factory building, with the second phase of construction about to start. The Vietnam production base is fully capable of undertaking the production tasks of export products to the US, which will effectively avoid the cost pressure brought by tariff policies.

Continuous Deepening of Localized Strategy in the US

The main markets for the global garden machinery industry are concentrated in North America and Europe. These regions have low population density, extensive per capita green space area, high ownership of home courtyards and gardens, and residents pay high attention to landscaping maintenance. Therefore, the demand for garden machinery products remains strong. The US market stands out particularly, with per capita green space ownership ten times that of Europe and one hundred times that of China. This market pattern is jointly determined by objective consumer demand and user habits, and it is unlikely to undergo fundamental changes in the short term. Therefore, the US market naturally becomes the absolute core area for the company's product sales.

In order to better serve this strategic market, the company officially started production at its Tennessee, USA production base in 2023, focusing on the localization of assembly for high value-added commercial grade products. The operation of this base significantly improved the supply chain response efficiency and service guarantee capability in the North American market. According to the company's latest strategic plan, the level of localization of high-end products will be further enhanced in the future.

"This layout has dual strategic significance," emphasized Chairman Chen Yin. "First, it can effectively avoid the impact of potential tariff barriers, and more importantly, it truly implements our business philosophy of 'being close to the market and close to customers'. Through localized production, the company can timely grasp market demand changes and deepen strategic cooperation with local channel partners, laying a solid foundation for continuously consolidating market leadership."

Three Core Measures to Build a Risk Resistance System

Facing the current changes in the international trade environment, the company has formulated a complete response strategy:

1. Accelerate the construction of the Vietnam production base to ensure full capacity release;

2. Promote localization manufacturing in the US to increase the localization rate of high-end products;

3. Optimize the global market sales structure to reduce dependence on a single market.

"Our preparations are adequate and effective," emphasized Chen Yin. "Through years of global layout, we have established a complete risk resistance system. In the future, with the continuous release of Vietnam base capacity and the continuous expansion of US manufacturing capabilities, the company's competitive advantage in the international market will be further consolidated."

Analysts pointed out that Greebo's global strategic layout demonstrates the company's foresight, and its "multi-point" production capacity allocation not only effectively responds to current tariff challenges but also lays a solid foundation for the company's long-term sustainable development. In the complex and ever-changing international trade environment, this forward-looking strategic layout will bring the company continuous competitive advantages.

Original article: https://www.toutiao.com/article/7495620934699713051/

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