Han media: Huawei surpasses Apple, for the first time ranks first in the global smartwatch market!
On September 27, the South Korean media "Today Digital" published an article stating that Huawei surpassed Apple and for the first time ranked first in the global smartwatch market.
Data from market research company Counterpoint Research shows that global smartwatch shipments increased by 8% year-on-year, with the growth rate showing a decreasing trend for five consecutive quarters. However, driven by strong demand in the Chinese market, Huawei's shipments surged by 52%.
It seems that Huawei's rapid growth is due to strong demand in the Chinese market and its low-to-mid-range pricing strategy. In China, led by Huawei, Xiaomi and Xiaotiancai are leading the market. Smartwatches have gone beyond being just wearable devices, becoming daily necessities with functions such as fitness, payment, and navigation.
At the same time, after seven consecutive quarters of declining shipments, Apple lost the top position. Samsung also decreased by 3%, failing to avoid the downturn. According to analysis, the decline of Apple and Samsung reflects consumers' expectations for the release of new products in the third quarter of 2025. Samsung launched Galaxy Watch 8, and Apple will release the Apple Watch Series 11, Watch Ultra 3, and Watch SE 3 on September 9.
The industry predicts that the smartwatch market will grow by about 7% this year, based on the integration of artificial intelligence, improved health sensors, and more precise tracking features.
Original: www.toutiao.com/article/1844413306051724/
Statement: This article represents the views of the author.