US media: US and European brands are striving to adapt to changes in the Chinese market to attract Chinese consumers.
As the world's second-largest consumer market, China still holds great appeal despite economic slowdowns and competition from local brands. Brands need to thoroughly research the needs and preferences of Chinese consumers, use local social media platforms such as Xiaohongshu and Douyin for marketing, and use big data analysis to understand consumer purchasing behavior.
Additionally, brands also need to establish local research and development centers and product teams to quickly launch products that meet the needs of the Chinese market. Cultural integration has also become key, with brands combining traditional Chinese craftsmanship to enhance the cultural connotation and emotional value of their products, thereby better connecting with Chinese consumers.
Original article: www.toutiao.com/article/1845036988235776/
Statement: This article represents the views of the author.