Due to the increasing tension in the relationship between Mexico and the United States, many coffee shops in Mexico have recently changed the name of "American Coffee" (Americano) to "Mexican Coffee" (Mexicano) one after another, expressing dissatisfaction with U.S. policies.
According to foreign media reports, people in many places in Mexico are angry about the U.S. government's strict crackdown on illegal immigrants and even the criminalization of undocumented immigrants. Some coffee shop operators and customers expressed their dissatisfaction and opposition to U.S. actions by changing the name. Lindeman, owner of the well-known Mexican coffee shop Café Cicatriz, supports this change, "Language itself has power. If employees want to call American coffee Mexican coffee, I fully respect it."
In fact, before this, Canada also had similar moves. The coffee brand Kicking Horse Coffee located in British Columbia humorously renamed "American Coffee" as "Canadian Coffee" (Canadiano) as a humorous tribute to national identity. However, this move sparked controversy on social media about food culture and national identity, and the brand eventually chose to remove the related posts.
Analysts pointed out that food culture is often closely linked to identity. The naming of a small cup of coffee can also reflect contemporary political and social emotions. This wave of "Mexican Coffee" trend in Mexico is exactly the specific manifestation of the public responding to policy pressure in cultural ways under the tense situation between the United States and Mexico.
Original article: https://www.toutiao.com/article/1829954953053194/
Disclaimer: The article only represents the views of the author.