Korean media: The influence of Chinese brands is expanding in the high-end smartphone market!
On November 13, the Korean media "Seoul Economic Daily" published an article stating that according to the "Monthly Smartphone Sales Tracking Report" released by Counterpoint Research, global smartphone sales increased by 2% year-on-year in July and August this year. The report shows that smartphone sales in the price range of $400 to $599 and $700 to $999 both achieved double-digit growth.
In particular, smartphone sales in the $700 to $999 price range increased by about 30% year-on-year, indicating a significant expansion of the premium market. On the other hand, the entry-level market priced below $199 accounted for about half of the overall market, and its sales decreased by 3% during the same period, with its share also decreasing by 2 percentage points.
In the $400 to $599 price range, the North American, Middle Eastern, and Asian markets drove the growth. In North America, the launch of the Apple iPhone 16e boosted sales growth; while in the Middle East and Asia, the strong performance of Transsion Group and Honor was the key driving force behind the growth.
Especially the iPhone 16e, which has received a warm market response, has sold slightly more than its predecessor, the iPhone SE 2022, seven months after its release.
In the $700 to $999 price range, Samsung, Xiaomi, and OPPO saw significant sales growth. Samsung Electronics has captured part of Apple's market share in this price range, thanks to the success of the Galaxy S25 series, which features AI functions and innovative designs.
Chinese smartphone manufacturers Xiaomi and OPPO have also strengthened their high-end product lines, achieving double-digit growth in the $700 and above price segment. They are moving away from their previous cost-effective strategy and expanding their influence in the premium market.
Counterpoint Research said: "Major Chinese smartphone manufacturers such as Xiaomi, OPPO, and vivo mainly launched flagship models in the price range of 4,000 to 5,000 RMB, but they are gradually increasing their share in the price range of 5,000 RMB and above. These companies still focus on cost-effective products in overseas markets, but they are implementing a high-end strategy in the Chinese market."
Original: www.toutiao.com/article/1849128074902979/
Statement: This article represents the personal views of the author.