Foreign media: Audi has formally split the branding of its joint venture in China into two distinct entities: SAIC Audi will exclusively handle the development, production, and sales of vehicles under the all-caps "AUDI" brand, and will continue selling Audi models featuring the four-ring logo until the end of 2027; FAW Audi will remain focused on four-ring badge vehicles, including next-generation intelligent internal combustion engine models.
Audi stated that this dual-brand strategy aims to better respond to China’s evolving trends in intelligent mobility and electrification, enabling faster decision-making, more precise product development, and enhanced user experience.
Original source: toutiao.com/article/1880122704143498/
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