Reference News Network, August 4 report: On August 1, the website of the U.S. Consumer News and Business Channel published an article titled "Chinese Enterprises Are Leveraging Artificial Intelligence to Take Video Technology Further." The following is a compilation of the report:

The Chinese entertainment industry has a vast amount of video content, providing enterprises with massive data. Now, companies are accelerating the development of profitable artificial intelligence (AI) tools that can generate advertisements and movie clips.

In the ranking of top text-to-video generative AI models compiled by the research company Artificial Intelligence Analytics, ByteDance occupies the first and third positions, with both models launched within the past two months; Google ranks second and fourth; while Kuaishou's Qilin AI model, based in Beijing, ranks fifth.

Xiong Wei, an analyst for China's internet industry at UBS Securities, said: "The competition in the field of AI video generation is still in its early stages, and some Chinese enterprises have already emerged as early leaders."

She said: "AI video generation has the potential to reshape the content industry by improving production efficiency, lowering the barriers to creation, and opening up new business models."

With such AI tools, users can upload one or more images and instruct the AI to generate video clips based on these images. Some tools also allow users to input text, and the AI will generate video clips based on the text.

Kuaishou recently stated at the World Artificial Intelligence Conference in Shanghai that over 20,000 companies, from advertisers to animation studios, have used the Qilin AI model to generate videos. The latest version of Qilin 2.1 can automatically add relevant sound effects that match the AI-generated videos.

Its users are not limited to within China. Zeng Yushen, the operations director of Qilin AI, said: "Both the user base and commercial revenue are dominated by the overseas market." She mentioned that the company plans to strengthen support for this tool in regions such as Japan, South Korea, and Europe.

Kuaishou said that Qilin AI generated over 150 million yuan in revenue during the first quarter of this year.

Xiong Wei pointed out that although the reduction in production costs means a "significant" market, "the current model performance is still limited by video length, action coherence, and controllability."

Aside from the Trump administration restricting Chinese access to advanced chips needed for training AI models, Chinese video AI companies also face competition from the United States.

Amazon and Google have launched tools that can generate videos from images or text. Previously, the Open AI Research Center, supported by Microsoft, introduced its video generation model "Sora" to ChatGPT subscription users.

Paul Tretiello, partner and senior vice president for China at Albright Stonebridge Group, said: "Chinese enterprises often first try to find a commercial 'pain point,' which is the area where companies are willing to pay for services, which has always been a challenge for AI applications."

He gave an example, saying that the Chinese startup 3DStyle uses generative AI to design new clothing styles and combines them with connected automated manufacturing.

Tretiello said that American enterprises are also applying AI to specific industries, but Chinese enterprises often integrate AI more quickly because they face a competitive environment and can recruit talent from a local "very qualified" software engineer pool.

Chinese e-commerce giant Alibaba is also following this trend, recently launching the latest version of its video generation AI model, Tongyi Wanxiang Wan 2.2. The company claims that with this open-source model, users can control lighting, time, tone, camera angle, image size, composition, and focal length.

Professor Marvin Chen, a part-time professor at New York University School of Law, said: "The era of filming movies introducing AI has passed; we have entered an era where AI is a film production tool." He pointed out that China's 1.4 billion people provide local enterprises with "massive" video viewing data for use.

He said: "Just as TikTok became popular globally during the mobile internet era, Chinese AI companies are likely to take the lead in the generative AI revolution in the visual digital entertainment industry." (Translation by Yang Ke)

Original: https://www.toutiao.com/article/7534565087823036967/

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