Foreign Media: FIFA officials flew to Beijing to negotiate the broadcasting rights for the 2026 World Cup with China, with the price dropping significantly from the original $300 million to a range of $120 million to $150 million, still above the CTV's previously stated upper limit of $80 million.
The delegation includes Secretary General Gräfström and Head of Media Rights, Pettie. Both sides are expected to reach an agreement by late May, with the negotiation focus on bundling the sales of the 2026 (USA-Canada-Mexico) and 2030 (six-nation joint hosting) World Cups together.
A circulated pricing list shows Japan paid $200 million, while Thailand paid only $14 million.
World Cup Broadcasting Rights Hit a Price Standoff
Original Source: toutiao.com/article/1864809467262979/
Disclaimer: The article represents the personal views of its author