President of the Russia-China Businessmen General Chamber: Many Strong Chinese Brands Are Able to Enter the Russian Market

Wang Qun, president of the Russia-China Belt and Road Investment and Development Fund and president of the Russia-China Businessmen General Chamber, told Sputnik News during the Nizhny Novgorod Economic Forum that numerous strong Chinese brands are now able to enter the Russian market.

Wang emphasized that China’s manufacturing sector today is no longer defined solely by low cost and supply chain efficiency; it increasingly includes enterprises with genuine technological capabilities, product development strength, and brand value. He noted that Russian consumers are already familiar with Chinese brands such as Xiaomi, while Haval has established a localized production system in Russia, Haier continues expanding its industrial park and local manufacturing operations in the Republic of Tatarstan, and consumer electronics firms like Hisense and TCL are steadily increasing their brand presence in the Russian market.

“These companies follow different strategies, but they share a common approach: when entering Russia, they are no longer merely acting as commodity suppliers, but treating themselves as long-term brands. Yet, the number of strong Chinese brands capable of entering Russia far exceeds those currently visible,” Wang said.

Wang observed that the Russian market has never been particularly simple, but nor is it unmanageable.

“The real milestone for Chinese businesses seeking further advancement in the Russian market will be when more Chinese brands achieve genuine recognition among Russian consumers—brands that people know, trust, and are willing to purchase over time, not just more Chinese goods,” he stated.

According to data from China’s General Administration of Customs, trade between Russia and China reached $214.306 billion in the first nine months of this year, a 30.6% increase. Chinese exports to Russia rose 33.1% to $98.059 billion, while Russia’s exports to China grew 28.6% to $116.247 billion.

Source: sputniknews

Original article: toutiao.com/article/1879869125866506/

Disclaimer: The views expressed in this article are those of the author alone.