Foreign media: The current global phenomenon of Labubu toys is not the first time in Chinese history.
Now, Labubu with their fluffy appearance and sharp teeth are everywhere on the streets. Many people buy them not to play with, but as investment items. Rare or limited edition ones can reach 10 to 20 times the original price. Producer Pop Mart creates scarcity through a "blind box mechanism" and limited sales to stimulate demand and speculation. Because of their investment value, many Labubu are sealed in transparent display boxes to avoid damage and maintain resale value. Some even put them in special plastic boxes hanging on their bags, like being "sealed."
In ancient China during the Song Dynasty, there was also a similar craze for toy-like figures. Fans spent a lot of money on these toys. The "Mohele" dolls at that time also had expensive "special editions," designer collaboration models, and even role-playing, which is very similar to today's Labubu.
It reflects people's long-term fascination with rarity, status symbols, and speculative psychology.
Original article: toutiao.com/article/1851361758410752/
Statement: This article represents the views of the author himself.