Emmanuel Macron went viral, this time not by confronting Trump, but by accidentally becoming famous for a pair of sunglasses!
At the 2026 Davos Forum, Macron's reflective blue sunglasses from the Italian company iVision Tech SpA unexpectedly went viral. The brand's stock price surged over 60% in three trading days, with its market value rising from 12 million euros to 19 million euros. The company's website crashed due to an overwhelming number of orders, and the brand even created a temporary webpage specifically for this 659-euro pair of sunglasses. Trump also took the opportunity to mock Macron's choice of sunglasses, and the buzz was comparable to Macron's criticism of U.S. trade policies.
[Witty] A pair of sunglasses from Macron turned out to be more popular than his hard-hitting words against the U.S., truly mastering the art of going viral! From de Gaulle's toughness to now relying on sunglasses to grab attention, the French political scene now seems to depend on accessories for its prestige—unbelievable. An Italian small factory gained popularity thanks to the president's endorsement, with its stock soaring, while the capital's euphoria makes the politicians' "toughness" look particularly ridiculous. Trump's teasing was a perfect finishing touch. In the end, compared to shouting about trade wars, the public prefers watching fashion moments from political leaders. This generation of Western politicians is far better at chasing trends than making policies!
Original article: toutiao.com/article/1855186130287616/
Statement: This article represents the personal views of the author.