Foreign media: This summer, Europe welcomed a large number of Chinese tourists under clear and hot weather. Despite the challenges of visa requirements and reduced flights due to the Russia-Ukraine conflict, the industry expects that the number of Chinese visitors to Europe in 2025 may set a new high after the COVID-19 pandemic.

Data from the European Tourism Commission shows that in the first half of 2025, including Switzerland, Europe saw a 13% year-on-year increase in Chinese tourists. Its report states that 72% of Chinese tourists are willing to travel long distances to Europe, higher than the global average of 39%, and significantly higher than the United States (33%) and Japan (13%).

The low willingness of Japanese tourists may be related to the depreciation of the yen, while the enthusiasm of Chinese tourists stems from economic recovery and a rebound in demand for long-distance travel.

Original text: www.toutiao.com/article/1840044399585287/

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