Source: Global Times
The article below is originally published on April 9th by the Brazilian version of the US Gizmodo website. Title: Chinese Mobile Phone Brands Are Everywhere in Brazil and Amaze the Market with a New Strategy. The influence of Chinese brands in the Brazilian smartphone market is growing rapidly. By local production and signing strategic agreements, some once little-known Chinese mobile phone brands are not only emerging but also beginning to compete with Western traditional major mobile phone brands. This trend may change the technological landscape of the Brazilian smartphone market in the next few years.
In recent months, Brazil has become the new frontier for Chinese smartphones. Compared with brands already established in the Brazilian market, these Chinese brands are taking more cautious measures: they bring flexible strategies, measures for localized production, and a commitment to innovate at competitive prices. This trend marks a new phase in the Brazilian mobile phone market.
In just one year, three Chinese smartphone brands have entered the Brazilian market. The key strategy of these enterprises is to develop partnerships with local manufacturers in Brazil, produce locally, and customize their products to meet the specific needs of the Brazilian market. For example, product descriptions and manuals are written in Portuguese.
A responsible person from a Chinese smartphone brand stated that this strategy can not only promote local development but also enhance brand competitiveness, making the brand closer to Brazilian consumers, allowing consumers to easily obtain technical support and after-sales services, which are basic factors for establishing trust between manufacturers and consumers.
Through flexible and diverse operational models, these Chinese brands have consolidated their influence in the Brazilian market. While providing Brazilian consumers with more diversified choices, they will also challenge the traditional leaders in this market - Apple and Samsung. (Author: Sebastian Fernandez Gavite, translated by Xiao Pan)
Original Article: https://www.toutiao.com/article/7491817392406807077/
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