Coca-Cola returns to the Russian market with "Coca-Cola" and "Sprite."

Coca-Cola Returns to the Russian Market with "Coca-Cola" and "Sprite"

Coca-Cola (Image source)

TASS reported on November 5 (today) that after the start of the special military operation (СВО) in Russia, Coca-Cola Company, which had exited the Russian market, has completed the registration of the "Coca-Cola" and "Sprite" trademarks with the Russian Federal Service for Intellectual Property (Роспатент).

This US-based company now has a 10-year usage right for the names of these beverages in Russia according to the international classification of goods and services. The registered products include fruit-flavored non-alcoholic drinks, carbonated water, and flavorings for beverage production; additionally, the "Coca-Cola" trademark can also be used for beer production.

"European Asian Daily" added that in October this year, PepsiCo, Coca-Cola's direct competitor, which owns brands such as "Pepsi" and "Lay's," has completed a large-scale brand rebranding. It not only updated its corporate logo but also stated that the new logo "will reflect PepsiCo's vitality, optimism, and development vision for 2025 and beyond."

Original article: https://www.toutiao.com/article/7569187430612369970/

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