Miniso enters the designer toy market, splitting off its trend toy brand to expand e-commerce business.

Foreign media: China's affordable retailer Miniso is aggressively entering the designer toy market.

To cope with the growth of its toy business, Miniso plans to spin off its trendy toy brand "Top Toy" and strengthen its e-commerce business, optimizing its online sales strategy by targeting the characteristics of consumer behavior on different platforms.

At the same time, Miniso will continue to strengthen its core advantage of offline shopping experience to achieve coordinated development between online and offline, further enhancing its competitiveness in the designer toy market.

Original article: www.toutiao.com/article/1845119042709504/

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