Reference News Network, October 18 report: On October 16, the US luxury commerce observation website published an article titled "New Reality in the European Automotive Industry? Made in China," compiled as follows:

In August 2025, the market share of Chinese automakers in Europe rapidly expanded to 5.4%, maintaining over 5% for several consecutive months. According to data from the UK's JATO Dynamics consulting company, in August, the registration volume of Chinese brands in Europe exceeded 43,500 units, increasing by 121% year-on-year. This number surpassed the monthly registration volumes of multiple well-known European automotive brands such as Audi and Renault.

There are currently about 40 Chinese brands active in the European market, with the top five brands (MG, BYD, JAC, Omoda, Leap) accounting for approximately 84% of the registrations.

According to statistics, the total sales volume of Chinese car brands in Europe in the first eight months of this year exceeded 430,000 units, increasing by 74% year-on-year.

Among them, the sales of brands such as MG exceeded Tesla and Fiat, while BYD's sales surpassed Suzuki and Jeep, and the sales of new brands such as JAC and Omoda also exceeded traditional brands like Alfa Romeo and Mitsubishi.

Felepe Muñoz from JATO Dynamics Consulting said that this growth trend indicates that European consumers are responding positively to the increasingly diverse and competitive product lines of Chinese automotive brands.

The success of brands such as MG, BYD, JAC, Omoda, and Leap shows that the ambition of China's automotive industry is accelerating into actual market share in Europe.

Analysts expect this trend to further accelerate: According to Jefferies Group's forecast, by 2028, Chinese brands are expected to account for 6% of the European automotive production. Currently, BYD and Chery have already built factories in Hungary and Spain respectively.

With their scale advantages and hybrid power technology innovation, Chinese brands are reshaping the European automotive market landscape.

For a long time, European automotive brands such as Mercedes and BMW have taken cultural storytelling, brand heritage, and design aesthetics as core competitiveness, but now, Chinese brands are driving market trends toward technology-oriented convenience.

In the European market, Chinese brands such as BYD, MG, and Chery have implemented highly competitive product solutions, including range efficiency, cost advantages, integrated software, and practical hybrid models catering to the mid-range market demand.

As consumers increasingly favor high-value-for-money, high-tech vehicles, European brands face greater pressure. This may push them to make strategic adjustments: either increase technology investment or continue to strengthen their traditional advantages in nostalgic marketing and cultural influence. (Translated by Wang Dongdong)

Original: https://www.toutiao.com/article/7562399062599680553/

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