At CES 2026, NVIDIA took the stage to showcase its latest advancements in the high-end AI computing field, but did not launch a new consumer-grade GPU. Subsequently, during the Q&A session for enterprises, Tom's Hardware asked NVIDIA CEO Jensen Huang about the current supply shortages and high prices in the consumer gaming GPU market. When questioned whether it might be possible to alleviate market pressure by restarting production of older GPU models or other means, Huang did not rule out this possibility.
Tom's Hardware analysis points out that GPU pricing is under pressure from multiple factors: on one hand, the cost of key components such as VRAM is rising, and on the other hand, the supply of high-end GPUs may gradually tighten. In response, there have been discussions within the industry about expanding the production capacity of older process technology and architecture chips to balance market pressures.
Previously, there were reports that NVIDIA might resume shipping RTX 3060 graphics cards in the first quarter of this year. Meanwhile, AMD has also mentioned considering resuming production of certain Zen 3 architecture processors to ease the upgrade pressure on PC players.
Original article: toutiao.com/article/7592439621842223662/
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