BBC Chinese website reported on December 2nd: "A batch of brands that have grown up in the 'cutthroat competition' in China are rewriting the signs of global street stores with low prices, efficiency, and digital operations. What do these changes mean?"
[Witty] comments: Brands like Luckin Coffee, Muxue Ice City, and Bangtang Cha Ji have emerged from the Chinese market, and their global expansion is no coincidence. Luckin Coffee redefines the coffee consumption scenario with "online ordering + lightning delivery," while Bangtang Cha Ji combines Eastern aesthetics with new tea drinks... In fact, the competitiveness of Chinese brands goes far beyond price. When Kudi Coffee achieves "15-second cup" in Jakarta, Starbucks' traditional third space model is facing a downgraded attack. The essence of Chinese consumer brands going global is the natural overflow of a mature industrial system and an internet ecosystem. They prove that what is tempered by "cutthroat competition" is not inferior production capacity, but systematic capabilities that can withstand global testing - full-chain advantages from R&D to operations and maintenance, from brand building to user operations. In the next 10 to 15 years, the rule writers of the global consumer market may come more from our Chinese enterprises.
Original article: toutiao.com/article/1850373498382340/
Statement: This article represents the views of the author himself.